Featured Works
Hello! I’m Steven Reid, a Senior Product Designer with over 10 years of UX and UI experience. I specialise in creating intuitive and frictionless digital products for Australia’s largest brands. My focus is always on creating user-centric designs that drive engagement and deliver results.
I’m a passionate and innovative UI/UX designer with a strong commitment to creating intuitive, engaging, and user-centered digital experiences. I bring a unique blend of artistic flair and scientific understanding to my work. Over the years, I've honed my skills in user research, wireframing, prototyping, and visual design, working on a diverse range of projects from mobile apps to On-demand TV.
I thrive on solving complex design challenges and believe that the best designs are born from empathy and a deep understanding of the end user. My approach is collaborative and iterative, always seeking feedback and iterating on designs to ensure they meet the highest standards of usability and aesthetic appeal. I
Experience Updates
My approach begins with thorough user research to understand the needs and pain points of our users.
I employ a blend of creativity and technical expertise, using the latest design trends and tools to create sleek, responsive, and user-friendly interfaces. By collaborating closely with cross-functional teams, I ensure that the new design aligns with our brand identity and meets the highest standards of performance across both web and mobile applications. My goal is to deliver a refreshed platform that captivates users, making their interactions seamless and enjoyable.
Product Design
I specialize in creating digital experiences and products that resonate with users and achieve business goals. My expertise includes user research, where I employ various methods such as surveys, interviews, and usability testing to gather valuable insights into user behaviors and preferences.
My visual design skills are complemented by a strong understanding of interaction design principles, which allows me to create interfaces that are not only beautiful but also intuitive and easy to navigate. I am proficient in creating responsive designs that work seamlessly across various devices, ensuring a consistent user experience. Additionally, my knowledge of front-end development languages like HTML, CSS, and JavaScript enables me to collaborate effectively with developers, bridging the gap between design and implementation.
Responsive web design
Creating digital experiences with responsive web design is at the core of my skill set. I enjoy designing websites that seamlessly adapt to various screen sizes and devices, ensuring a consistent and engaging user experience.
I start with a mobile-first philosophy, ensuring that the most critical features and content are optimized for smaller screens before scaling up to larger devices. This approach guarantees that all users, regardless of their device, have a seamless and engaging experience. I use flexible grid systems that adapt layouts dynamically, ensuring that content is displayed correctly and attractively on any screen size. Additionally, I implement best practices for performance optimization, such as efficient loading times to enhance the overall user experience.
Design Systems
A well-crafted design system serves as a single source of truth, encompassing a comprehensive set of guidelines, reusable components, and design principles that ensure consistency across all touchpoints.
The importance of design systems for businesses cannot be overstated. The Design Systems I develop enable teams to work more efficiently by reducing redundancy and fostering collaboration between designers, developers, and other stakeholders. My robust design systems accelerate the development process, reduce inconsistencies, and enhance the overall user experiences by ensuring that every interaction feels familiar and intuitive.
User Research activities
I excel at conducting customer research and testing, which are essential components of designing effective digital products for my clients.
In addition to initial research and ideations with Senior stakeholders, I prioritize ongoing testing throughout the design process to validate assumptions and refine the product. I employ usability testing to gather real-time feedback from users interacting with my prototypes and early versions of the product. This iterative approach allows me to identify and address issues early on, ensuring efficiency for the team and to be human-centred in our design process.
Creating digital products for some of Australia’s largest brands is a deeply rewarding aspect of my career. I enjoy collaborating with industry-leading companies to develop solutions that not only meet their business objectives but also enhance their brand presence in the digital space. I love creating digital products that resonate with millions of people - making their lives easier and more enjoyable.
Working with Australia’s top brands, I have seen firsthand how my designs boost engagement, conversions, and satisfaction. I stay updated with the latest UX and UI trends to deliver innovative solutions that drive sustained growth, making my work both exciting and rewarding.
I’ve been at the forefront of designing digital experiences for over 15 years. With a rich and diverse career, I am now recognized as one of the most experienced designers currently working in Australia.
200
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Websites
50000
Designs created
1000
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Happy clients
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Agencies worked for
