Hello, I’m Steve Reid,
a Senior Product Designer,
from Sydney, Australia.
From a very young age, I was captivated by the power of branding.
I remember being fascinated by the logos on my sneakers, the catchy jingles in commercials, and the distinct packaging of favourite products.
This early interest in branding was more than just a passing curiosity; it became an ongoing passion. This love for branding stayed with me as I grew older, influencing my educational choices and eventually shaping my career path. The idea of creating visual identities that could evoke emotions and tell compelling stories always excited me, encouraging me to explore and be creative in the world of design and branding.
For the last decade I have been exclusively working on digital products and for the last 2 years I have been working on my own tech startup, Zenn.com.
The inception of Zenn.com was driven by my passion for design and branding. Recognizing the gap in the market for affordable, high-quality branding solutions, I embarked on a journey to create a platform that would revolutionize the way small businesses approach branding.
From conceptualizing the initial idea to meticulously designing every aspect of the platform, I immersed myself in the project. I crafted the user experience (UX) and user interface (UI) to ensure a seamless and intuitive process for users. Leveraging my expertise in branding, I developed customizable templates and tools that enable users to generate professional-grade marketing materials with ease.
Every feature of Zenn.com was designed with the end-user in mind, aiming to provide an accessible, efficient, and high-quality alternative to traditional design agencies. The result is a comprehensive platform that empowers businesses to create their own unique brand identity, combining advanced Ai-technology with exceptional design.
20
+
Years in the design Industry
30
+
Design agencies worked for
500
+
Prototype screens made
83
+
Developers worked with
Experience and Product
My Approach
My Approach
As an end-to-end digital product designer, I specialize in transforming ideas into fully realized digital experiences. My expertise spans the entire product development lifecycle, from initial concept and user research to design, prototyping, and final implementation.
I excel in creating intuitive and engaging user interfaces and seamless user experiences, ensuring that every digital product I work on meets both business objectives and user needs. By combining my skills in branding, UX, UI, and interaction design, I am able to craft cohesive and compelling products that resonate with users and drive success for my business clients.
My approach ensures that every detail is thoughtfully considered, resulting in digital solutions that are not only visually appealing but also highly functional and user-centric.
With over 20 years in the design business, my extensive experience has been invaluable to the companies I work for as a digital product designer. Throughout my career, I have continually adapted to new technologies and methodologies, while maintaining a deep understanding of fundamental design principles.
This wealth of experience allows me to bring a unique perspective to every project, seamlessly integrating creativity with strategic thinking. My ability to foresee potential challenges and leverage industry best practices ensures that the digital products I design are not only visually compelling but also highly functional and user-centric.
In addition to my design expertise, I have extensive experience in mentoring and building design teams, working closely with senior stakeholders and developers. This collaboration has provided me with invaluable insights into the dynamics of successful design projects and the key factors that drive their success.
My key areas of interest
- Product Design
- User Research
- User Interface
- User Experience
- Teamwork & Collaboration
- Building and maintaining Design Systems
My key areas of interest:
Product Design
User Research
User Interface
User Experience
Teamwork & Collaboration
Building and maintaining Design Systems
Great design is function and form, perfectly balanced.
Career Highlights
Career highlights
Culture & Me.
It's all about the People 🙂
Whilst projects and being creative are important to me - the most important thing about taking on a new role is the culture of the business. What does the company stand for? Do people enjoy working there? Is there a collaborative environment? Are people friendly? I’ve been lucky enough to work in places where all of these questions have been answered with a resounding "Yes!". If you can say the same about your culture - please reach get in touch!
The best companies cultivate a forward-thinking design culture, understanding that exceptional design is no longer a luxury but a consumer expectation. Industry leaders like Apple and Google have set high standards with their innovative design solutions, consistently delivering remarkable user experiences. Their decades-long commitment to design excellence has reshaped consumer expectations, making outstanding design a default requirement for any competitive business.
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“I recently worked with Steve on a project developing a website for a fintech platform. During the whole time we collaborated well together, he was approachable whilst not shy of providing insights and feedback, lending his expertise and knowledge. He’s definitely a force to be reckoned with."
”Steve brings a creativity and passion to his work that elevated our company to a higher creative level. His ability with design, and his relationship building skills with our clients really helped us expand our client base and build a reputation of excellence.”
”I have worked with Steve on a number of projects over the last 3 years and without doubt he is on of the best designers I've had the pleasure to deal with. His 20 plus years of experience has been obvious from the start and his ability to take a client briefs and produce a design that hits the nail on the head is uncanny. We've worked on projects with demanding clients where Steve has worked through the night to deliver and his tactful communication skills along with his patience and empathy have enabled him to exceed client expectations time and time again. He's a delight to work with and someone I always call upon when resources have been needed I can recommend anyone looking for an exceptional Creative Director to get in contact with Steve.”