Creating a new design platform from scratch was an exciting challenge - and I enjoyed every aspect of the project.

I began with sketching out all the user goals: Business name generator, Logo creation, assets design and so on, then onto low fidelity flows - from landing page, sign up to downloading finished marketing templates. I started with simple sketches, moved into wireframes and tested some early versions of the flows. From there, I iterated on designs, retested then moved onto high-fidelity prototypes. I designed every User flow, page and interaction in the experience.

I found a development team in Argentina, and worked with that outsourced team of 5, for over a year. The development team consisted of 3 developers, a Product Manager and a Senior Architect.

During the first year of developement, I also hired a Junior Designer whom I mentored and 2 interns, who worked on social media content and video editing. Zenn is an ongoing, automated project.